The concept of Social License to Operate (SLO) is critical for the horse racing industry because it reflects public trust and acceptance of the sport. Without it, the industry risks losing support, sponsorships, and even regulatory approvals. Here’s why it matters:
1. Animal Welfare Concerns
Public perception of how racehorses are treated, from training to retirement, is under increasing scrutiny. Issues like breakdowns on the track, drug use, and aftercare programs directly impact whether people believe the sport is ethical.
2. Regulatory and Legal Risks
If public sentiment turns against horse racing, governments may impose stricter regulations or even ban certain practices, as seen in greyhound racing in some regions.
3. Sponsorship and Investment
Companies want to align with sports that have a positive reputation. If horse racing is perceived as unethical, major sponsors may withdraw support, impacting the financial viability of the industry.
4. Declining Public Engagement
Negative press about safety concerns, doping scandals, or horse welfare can drive fans away, reducing attendance, betting revenue, and media coverage.
5. Sustainability of the Industry
Long-term survival depends on maintaining a positive relationship with the public. Proactively improving safety, transparency, and equine welfare helps ensure that horse racing remains a respected and viable sport.
To maintain its social license, the industry must demonstrate a genuine commitment to ethical practices, transparency, and continuous improvements in equine welfare.
Below were some informational graphics shared by the American Association of Equine Practitioners‘ social media:
